56 pages • 1 hour read
Jonah BergerContagious: Why Things Catch On
Nonfiction | Book | Adult | Published in 2013A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.
Before You Read
Reviews & Readership
Review Roundup
In Contagious: Why Things Catch On, Jonah Berger explores the science behind why certain ideas and products go viral. Reviews praise its insightful, research-backed analysis and practical applications for marketing and social influence. Critics note some repetitive content and basic concepts. However, it's considered a valuable resource for marketers and entrepreneurs.
Who Should Read Contagious?
A reader interested in Contagious: Why Things Catch On by Jonah Berger likely enjoys uncovering the science behind social trends, word-of-mouth dynamics, and viral marketing. Fans of Malcolm Gladwell's The Tipping Point or Chip Heath and Dan Heath's Made to Stick will find similar insights compelling.
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