42 pages • 1 hour read
Nir EyalHooked: How to Build Habit-Forming Products
Nonfiction | Book | Adult | Published in 2013A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.
Before You Read
Reviews & Readership
Review Roundup
Hooked by Nir Eyal provides compelling insights into user-centric product design, effectively using behavioral psychology principles to explain how companies can create habit-forming products. However, critiques point to ethical concerns and the potential for misuse. Ultimately, the book is a must-read for marketers and designers, despite its controversial edges.
Who Should Read Hooked?
A reader who would enjoy Hooked by Nir Eyal is likely interested in understanding the psychology of customer behavior and building habit-forming products. Fans of Influence by Robert Cialdini and Made to Stick by Chip and Dan Heath will find valuable insights in Eyal’s practical approach to behavioral design.
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